Here’s a video of a YouTube Short created for my recent appearance on the Music Biz Weekly podcast. To learn more: YouTube Shorts: Everything you need to know as an artist and Using YouTube Shorts to promote your music
Last year YouTube launched a $100 million Shorts fund that paid creators up to $10,000 per month and has begun testing ads and other additional monetization features for Shorts. When TikTok introduced its 15-second videos, it proved that the short window allows for strong watch time and video. The app has made it to over 154 countries, and has over 1.534 billion users, with a whopping 210 million downloads from the U.S. YouTube also has a reputation as a place where creators can make money – something TikTok is pushing hard to replicate. TikTok has become one of the fastest-growing social media platforms around today. That alone is a reason for many artists and music marketers to add Shorts to their social mix. TikTok has increased the length of its videos over time to 10 minutes as well as other initiatives like TikTok LIVE that go well beyond short clips.īut many artists already have years of content on YouTube – both official and fan-created – that Shorts can resurface. The company has dubbed the trend “the rise of the multiformat creator.” YouTube is touting as a key differentiator that, unlike TikTok, Shorts is also a driver of long-form content on YouTube. The Information Commissioner’s Office said Tuesday that it issued a 15.9 million fine to the short-video sharing app, which is wildly popular with young people. Shorts drive long-form content and $$$ on YouTube Britain’s privacy watchdog has hit TikTok with a multimillion-dollar penalty for misusing children’s data and violating other protections for users’ personal information.
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